Sarona focuses on areas of expertise which are founded on its rich history within the hospitality industry. As a family owned business, each endeavor, partnership, and investment is rooted in selective areas our past experience and education has found to have value-add opportunities.
Sarona’s parallel focus includes investment repositioning with a critical drive on Restaurant, Food & Beverage (“F&B”), and Telecom, Information & Technology (“IT”) divisional efforts.
Sarona is an expert in capital structuring with focuses on Debt, Equity, Preferred Equity, Mezzanine Debt. Sarona’s competitive advantage is the knowledge about the history and trends in the hotel operations and real estate investment models allowing us to be effective in aligning the capital to the risks, rewards and performance of the hotel. We also provide financial consulting, accounting principle realignment, debt and capital placement, equity raise & structuring, corporate governance advisory services, fund management, and generational wealth structuring.
Food & Beverage Services
Our F&B drive particularly emerges from pillars derived from several of America’s best Culinary Institutes inclusive of Cornell’s School of Hotel Administration. Driven to improve overall F&B profit margins, our Restaurant and Bar services spotlight on efficient labor models, implementation of cost control choke points, bottleneck prevention with customer flow analysis, restaurant conceptualization, food service etiquette, customer satisfaction recovery, and the ticket to frankly making property managers’ lives easier.
Telecom & IT Consulting Service
Our IT consulting services focus on sustainable technology investments. Areas such as payroll processing, point of sale cord cutting, telephone hardware systems, internet access point & television software support consulting, and accounting & financial cloud-based reporting tools. Sarona’s Venture Capital involvement commonly benefits the ability to resolve property IT-related problems with fresh emerging solutions from Silicon Valley.